Jesse Brown’s has a long, well documented history of unscrupulous reporting, being sued, inventing narratives and pushing false facts. Not long after starting Canadaland, he began to pursue a years-long vendetta against WE Charity and the Kielburgers.
Jesse Brown is the owner, publisher, reporter and editor of Canadaland. Jesse Brown serves all roles with no oversight, editing and fact checking his own work, which speaks to the veracity of the claims he makes. He got his start in traditional media, but parted ways with the CBC not long after he was disciplined by management at CBC radio for faking news content.
Soon after starting Canadaland, he become obsessed with WE Charity and the Kielburgers – writing story after story falsely accusing the founders and charity of various misdeeds, without ever landing any punches.
But the CSSG reignited his obsession. Jesse Brown tweeted constantly about the controversy and appeared on any talk show or news outlet that would have him. He went so low as to attack the Kielburgers' 80-year-old mother by repeating a lie from decades earlier. In 2000, Saturday Night magazine was sued for printing false claims about Theresa Kielburger. The magazine later consented to a judgement against them and paid Theresa Kielburger $309,000. In an effort to rewrite history, Jesse Brown repeated the same libel Saturday Night Magazine printed and is now being sued by Theresa Kielburger.
Acknowledged that he faked content while previously working at the CBC.
Learn moreGlobe and Mail describes him as owning “a track record of playing fast and loose with facts”.
Learn moreLongstanding obsession with destroying WE Charity and the Kielburgers.
Learn moreDuring the CSSG saga, the Kielburger family became routinely subject to death threats, largely due to the vitriol and false information shared by Pierre Poilievre and Charlie Angus. Jesse Brown subsequently tweeted a picture of Craig Kielburger’s infant son being held by Justin Trudeau. In the tweet, Jesse Brown linked the photo and shared anti-Trudeau rhetoric to his followers. Jesse Brown ignored the issue of death threats towards the Kielburger family and their children. He was asked to remove the tweet for security and safety reasons for the child and family but he refused.
*WE Charity has protected the identity of Craig Kielburger's son, but the original photo was posted by Brown without protecting the identity of his child*
Jesse Brown used the WE Charity issue to create try and legitimacy for himself in the Canadian media landscape, even though he has been widely considered a conspiracy theorist who regularly exaggerates facts. Here, Jesse Brown taweets that he will be a witness at the parliamentary hearings on the CSSG. David Akin, a prominent Canadian journalist, replied, questioning why a journalist would agree to testify at a parliamentary hearing and noting that it sets "a terrible precedent".
See original mediaJesse Brown regularly attacked WE Charity and would readily profile anyone on his platform who had something negative to say about the organization, whether legitimate or not. Meanwhile, he would quickly sweep his own human resources challenges under the rug, never acknowledging his own failings. Many of Jesse Brown's former employees have publicly accused him of misogyny, harassment, unequal pay, sexism and even racism. Here is just one example of many.
What WE Lost offers a deep investigation into Jesse Brown’s years-long obsession with trying to destroy WE Charity and its founders. Brown’s tactics of distorting the truth, lashing out at his critics, using unethical journalism practices and unqualified reporters is examined in detail by author Tawfiq Rangwala.
Martin Luther King III takes listeners behind the scenes to hear about Jesse Brown’s obsession with destroying WE Charity, its co-founders, and even their family members. Hear how Brown was blacklisted from the mainstream media and tried to take his revenge on a children’s charity.
Listen to Chapter 7 free on Spotify | Apple
He has made a career out of taking on sacred cows and is perhaps most famous for partnering with Toronto Star reporter Kevin Donovan to break the story of the sexual assault allegations against CBC Radio host Jian Ghomeshi. That collaboration ended, however, when Brown wanted to publish before Donovan felt full due diligence had been done.
Today, Brown is the founder, owner, publisher, editor, feature writer, and podcast host of Canadaland. In January 2015, the Globe and Mail’s media critic, Simon Houpt, profiled Brown in his column, saying he views himself as “a fearless David taking on the Goliath of Canadian corporate media.”
But Houpt also noted that Brown “has a track record of playing fast and loose with facts.” He has been accused of sensationalizing stories, relying too heavily on rumour and innuendo, and making allegations without doing the hard work to substantiate them. But his small media footprint—his website had just over a million visitors in all of 2020, compared to the Globe and Mail’s average of 4.5 million weekly visitors that same year—is disproportionally influential because of his sensationalist commentary on the media industry. Journalists follow him for the schadenfreude of watching other media outlets get taken down, and out of dread that they themselves will be his next victims.
WE and Brown first collided in March 2015, when he published an article alleging that the CBC had pulled a documentary about voluntourism at the last minute because it was critical of ME to WE. In fact, the documentary was simply rescheduled because it included WE Day footage for which rights had not been cleared and it had to be re-edited. There was no critical coverage of ME to WE in the film, and the company was not one of the tour operators profiled. Two weeks and three articles later, that seemed to be the end of it.
But in October 2018, it became apparent that Brown had not forgotten about WE after all. That month, Canadaland published an article charging that the charity was “connected to no fewer than three companies known to use child and slave labour in their supply chain,” and that the organization “promot[ed] products made in part by children, including Hershey’s products that contain cocoa farmed by child labourers in West African countries, and Kellogg’s products that contain palm oil farmed by child labourers in Indonesia.” The article and its accompanying podcast also just happened to kick off Canadaland’s crowdfunding season. Brown spent more than thirteen minutes of the podcast soliciting support for his website, then followed up with the same plea on every subsequent episode for a month.
The article was written by a rookie journalist named Jaren Kerr. On the podcast, Brown explained that he had “assigned reporter after reporter” to do a story on WE before finally, in the summer of 2018, asking Kerr to take it on. “He had a story in mind,” Kerr said on stage at the Investigative Reporters and Editors conference in May 2019. “He sold me on the story as, you know, ‘You’ll have time, you’ll have resources, you have legal insurance. Give it a shot.’” For Kerr, it was an opportunity to make a name for himself. “I saw this as an opportunity, when my contract was ending at the [Toronto] Star, to try to make a splash before I had to consider other options,” he told the reporters at the conference.
The article relied heavily on information attributed to anonymous former employees, was riddled with errors, and included digitally altered financial documents and a digital image of a non-existent Kellogg’s cereal box that had ME to WE’s logo on the front. This was billed on the podcast as “extensive proof ” that WE Charity was lying when it said it did not condone or support child labour. But the image of the cereal box was simply a mock-up someone had created to pitch ME to WE on a potential partnership that never came to fruition. (Journalist Mark Bourrie amusingly offered $10,000 to anyone who could find an actual box of Frosted Mini-Wheats with the ME to WE logo. The prize has never been claimed.)
Not sure how best to combat the Canadaland story, WE Charity retained the services of one of Canada’s most respected jurists, former Ontario Court of Appeal Justice Stephen Goudge. He was asked to conduct a review of Canadaland’s various allegations, as well as WE Charity’s responses and source documentation. In his findings, he wrote that the Canadaland claims were “without merit.”